When we approach online selling we often have these questions we need an answer to:

  • What can we sell online?
  • How do we sell it?
  • How much can we sell it for?
  • How can we open an online shop?
  • Are we better off selling on Amazon and eBay or having our own web presence?

Learning how and what to sell online is not easy, you need to know where to sell it, what is the right price, which platform you need to use, how to drive traffic to your website, how to reduce cart abandonment and how to convert it into sales. …


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When it comes to starting a blog full-time, there are many things to expect.

However, there are some things you may completely overlook, which can come as quite a shock later on.

Here are some things no one tells you before you start a blog.

1- Social situations will change

It’s a common (often wrong) assumption that bloggers have an opinion on everything, from politics to the weather, from economy to Brexit and development economics. This is why you notice people near you are commenting on the opportunity to write about anything and let the world know.

Have an opinion on the latest football match? …


The beginner’s guide to getting accepted in Fiverr Pro in 2020

Do you want to get approved on Fiverr Pro?

Five months ago I have finally decided to sign up to Fiverr Pro (SEO Services). I have been in SEO for many years and I always wanted to try and go freelance for some time.

I have been a Fiverr seller since 2013 when I have started doing simple keywords researches in the evening while I was watching TV with my wife. …


Back in September 2019, Google announced that self-serving reviews are no longer allowed on search engine results.

Here is what Google said on its official blog:

Self-serving reviews aren’t allowed for LocalBusiness and Organization.

Reviews that can be perceived as “self-serving” aren’t in the best interest of users. We call reviews “self-serving” when a review about entity A is placed on the website of entity A — either directly in their markup or via an embedded 3rd party widget.

If you want to know how to add them back with Google Tag Manager, you are in the right place.

Implementing reviews on search engine results can increase your odds to achieve a better CTR, which in turns translates into more clicks for your website. …


Do you want to learn how to start a blog?

You keep reading everywhere about how easy it is to start a blog and how you can make money blogging instantly.

You’ll learn how to start a blog today in 4 easy steps that’ll take about 10 to 15 minutes.

I have been blogging for the last 10 years and started several blogs. I also run large companies’ blogs to increase their revenues with content marketing.

Disclosure : I am an affiliate for Bluehost and Wix, and will receive a commission if you sign up through my referral link. …


These are the factors that matter

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Photo by Austin Distel on Unsplash

Whenever I speak about CRO, one of the most asked questions is “What is the most important factor to increase conversion rates on landing pages?”

It’s very difficult to answer as it depends on a lot of different factors that contribute to decreasing friction and increasing the desirability to take action. But there are lots of interesting stats to look at when analysing a large set of data for top-performing landing pages. And this is what I have, lots of data.

With the help of the amazing team at Unbounce and my own CRO competitive analysis method, I have gathered a huge variety of data points of over 1,000 landing pages to see what contributed to high conversion rates. I am going to share the distilled findings so you can understand both the way users evaluate landing pages to take the desired action as well as highlight the tactics that top websites are using to increase their conversion rates. …


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I have been working in digital marketing for the last 10 years and I have come to recognize when and how to choose a CRO (conversion rate optimization) expert or an agency.

It normally goes down to a combination of two things:

  • The agencies/ experts walking the talk
  • A proven process for generating more conversions

Before we detail each of the points above, let me give you some background.

Realizing when you need a CRO agency

In some cases, companies have large budgets and a structured team of acquisition specialists that generate enough traffic to hit — and exceed — all of their sales and revenue targets.

Some need more money to spend on acquisition, while others use SEO techniques as the solution to all their revenues challenges. …


To find out, I have analysed 379 guest posts and interviewed 20 authors.

This below shows what are the expectations of authors about guest posting within the SEO/ marketing sphere. It’s a reflection of the industry’s perception of what guest posting can do for yourself or your business. They are the reason why guest writing is attractive.

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Many authors (61%) are motivated by increasing traffic to their blog and 39% by making money and build their own brand (company/ individual).

50% of them are interested in link building, either for their business or themselves.

Why did I start researching the ROI of guest posting for SEO publications?

Before we reveal the results of this research, let me tell you a short story.

This research is a result of my curiosity and the mistakes I have done when guest blogging. I want to share with you what I have learnt and what 20 global experts experienced. …


Your career has primarily one objective: success.

When people get new jobs, they promise in interviews how great of an employee they will be for the organisation they want to join. And how great they were for the previous employer they are leaving.

But once offered the job, they start to look for new goals and being a “good employee for the company” is not high on the list anymore.

What changed?

What is wanted is a personal success, it allows you to support your family, buy better cars, bigger homes, travel to exotic destinations, have more time off.

I used to believe that if you put the company’s success on top of your list, then your personal success will benefit as a result. So that’s why people work hard, trust their bosses and play by the rules, because they have been assured a new promotion/ pay rise or whatever kind of recognition is just around the corner. …


I think you’ll agree with me when I say: it’s really hard to find new career ideas when you don’t have any.

You might already know what you want to do and how you want to start. If you don’t, keep reading because it turns out you can quickly and easily find new career ideas by applying these 8 tactics below. And you won’t just find new ideas, you’ll feel inspired to make a move in your career too.

In this chapter, we will look at the most popular places to find career ideas that inspire you.

Free bonus: access the full 87-page guide as a PDF. Easily save it on your computer for a quick reference.

Before we dig into the ideas, please remember that when deciding which career is right for you, don’t stop at the job titles that are popular, very well paid, or trendy, or easy to do. All these jobs also show very high competition, so you need to choose a different angle. Try to look at how some service is delivered and improve on the delivery, try to imagine new ways and new markets for a job. …

About

Luca Tagliaferro

Director of Digital Marketing. I write about digital marketing, SEO, customer acquisition, UX and CRO. www.lucatagliaferro.com

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