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Guest blogging is a guest post strategy, i.e. articles written for other sites, which help you grow your blog. Here’s how.

This is because we are in a very, very competitive time and to be able to make good numbers and make money with a blog, it is necessary to create a solid and scalable strategy in the long term.

It is no longer enough, in fact, to create some small article on a blog and wait for people to find us, as it happened about ten years ago.

However, there are several techniques you can use to increase traffic


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So if you are looking for a deep comparison of the two popular freelance platforms, you have come to the right place.

Because in today’s post, I am going to compare Fiverr vs Upwork in terms of:

  • Freelancers’ vetting process
  • Pricing systems
  • Projects management tools
  • Unique special features
  • Quality and quantity of freelancers

Are you ready? Let’s do it!

Introducing: the two competitors

Fiverr is best known for cheap freelance services starting at $5, but in the last couple of years, they have introduced lots of new professional tools, like .

Which is why it’s even possible to do a Fiverr vs Upwork comparison…


When we approach online selling we often have these questions we need an answer to:

  • What can we sell online?
  • How do we sell it?
  • How much can we sell it for?
  • How can we open an online shop?
  • Are we better off selling on Amazon and eBay or having our own web presence?

Learning how and what to sell online is not easy, you need to know where to sell it, what is the right price, which platform you need to use, how to drive traffic to your website, how to reduce cart abandonment and how to convert it


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When it comes to starting a blog full-time, there are many things to expect.

However, there are some things you may completely overlook, which can come as quite a shock later on.

Here are some things no one tells you before you start a blog.

1- Social situations will change

It’s a common (often wrong) assumption that bloggers have an opinion on everything, from politics to the weather, from economy to Brexit and development economics. This is why you notice people near you are commenting on the opportunity to write about anything and let the world know.

Have an opinion on the latest football match…


The beginner’s guide to getting accepted in Fiverr Pro in 2020

Do you want to get approved on Fiverr Pro?

Five months ago I have finally decided to sign up to Fiverr Pro (SEO Services). I have been in SEO for many years and I always wanted to try and go freelance for some time.

I have been a Fiverr seller since 2013 when I have started doing simple keywords researches in the evening while I was watching TV with my wife. …


Back in September 2019, Google announced that self-serving reviews are no longer allowed on search engine results.

Here is what Google said on its official blog:

Self-serving reviews aren’t allowed for LocalBusiness and Organization.

Reviews that can be perceived as “self-serving” aren’t in the best interest of users. We call reviews “self-serving” when a review about entity A is placed on the website of entity A — either directly in their markup or via an embedded 3rd party widget.

If you want to know how to add them back with Google Tag Manager, you are in the right place.

Implementing…


Do you want to learn how to start a blog?

You keep reading everywhere about how easy it is to start a blog and how you can make money blogging instantly.

You’ll learn how to start a blog today in 4 easy steps that’ll take about 10 to 15 minutes.

I have been blogging for the last 10 years and started several blogs. I also run large companies’ blogs to increase their revenues with content marketing.

Disclosure : I am an affiliate for Bluehost and Wix, and will receive a commission if you sign up through my referral link. …


These are the factors that matter

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Photo by Austin Distel on Unsplash

Whenever I speak about CRO, one of the most asked questions is “What is the most important factor to increase conversion rates on landing pages?”

It’s very difficult to answer as it depends on a lot of different factors that contribute to decreasing friction and increasing the desirability to take action. But there are lots of interesting stats to look at when analysing a large set of data for top-performing landing pages. And this is what I have, lots of data.

With the help of the amazing team at Unbounce and my own CRO competitive analysis method, I have gathered…


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I have been working in digital marketing for the last 10 years and I have come to recognize when and how to choose a CRO (conversion rate optimization) expert or an agency.

It normally goes down to a combination of two things:

  • The agencies/ experts walking the talk
  • A proven process for generating more conversions

Before we detail each of the points above, let me give you some background.

Realizing when you need a CRO agency

In some cases, companies have large budgets and a structured team of acquisition specialists that generate enough traffic to hit — and exceed — all of their sales and revenue targets.


To find out, I have analysed 379 guest posts and interviewed 20 authors.

This below shows what are the expectations of authors about guest posting within the SEO/ marketing sphere. It’s a reflection of the industry’s perception of what guest posting can do for yourself or your business. They are the reason why guest writing is attractive.

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Many authors (61%) are motivated by increasing traffic to their blog and 39% by making money and build their own brand (company/ individual).

50% of them are interested in link building, either for their business or themselves.

Why did I start researching the ROI of guest posting for SEO publications?

Before we reveal the results of this research, let me tell you a short story.

This research is a…

Luca Tagliaferro

Director of Digital Marketing. I write about digital marketing, SEO, customer acquisition, UX and CRO. www.lucatagliaferro.com

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