These are the factors that matter

Photo by Austin Distel on Unsplash

To find out, I have analysed 379 guest posts and interviewed 20 authors.

This below shows what are the expectations of authors about guest posting within the SEO/ marketing sphere. It’s a reflection of the industry’s perception of what guest posting can do for yourself or your business. They are the reason why guest writing is attractive.

Luca Tagliaferro

Director of Digital Marketing. I write about digital marketing, SEO, customer acquisition, UX and CRO.

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